Project

BATTERIJAKTEN

Category

Marketing

Year

2017

Media

SoMe, Landing page, OOH, Homepage Takeover

Client

Håll Sverige Rent

Production company

Splay One

Markets

Sweden

About

Batterijakten 2017 was an interactive recycling initiative that engaged over 35,000 Swedish fourth-graders to collect a total of 126 tonnes of used batteries.

I co-created the campaign and visual direction across digital and print touchpoints, while executing custom image retouching to establish a bold, superhero-inspired look and feel.

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