To capture a younger 25–35 demographic on Meta, I conceptualized and drove the 'Young' campaign with a dynamic visual direction—featuring fast-paced editing, punchy tracks, and relatable talent. With audience insights we stepped away from traditional automotive tropes, the campaign sparked higher engagement and drove strong consumer interest and conversion in Volvo’s subscription model.

Care by Volvo is an all-inclusive car subscription and flexible financing service offered by Volvo Cars.

Co-led creative execution in a lean team of 5, delivering all advertising and communications across 5 key EMEA markets. Sweden, Norway, Germany, Netherlands and UK.