Gymgrossisten is one of the Nordic region’s largest e-retailers of fitness equipment, apparel, and supplements. To complement traditional digital marketing, we published a bi-monthly print magazine covering fitness, powerlifting, nutrition, and health.

Distributed as a free gift with every customer order, it served as a valuable physical touchpoint for strengthening brand loyalty to e-commerce conversion. As Lead Designer, I created the complete visual identity and editorial layout for every issue.

I collaborated closely with external agencies and photographers to produce impactful spreads and drive engagement across multiple channels.