As a founding member, now with a team of 25. I helped build the Content and Optimisation Studio, which now serves as the core of global content planning, creation, production, and transcreation, delivering localized, media-ready assets. It enables marketing activation across the sales funnel with content tailored to each platform where we engage our customers.

Our principle is straightforward: create once, then adapt and scale. We provide transcreated, media-ready assets to more than 29 markets in 37 languages, 365 days a year. We support all included markets with full-funnel content for brand campaigns, new product launches, nameplate awareness, and sales promotions.

In my roll as Visual and Digital Designer, I collaborate with Brand, Campaign, and Marketing to ensure responsive design consistency and apply a full-funnel strategy to support user journey optimisation
and business growth. This includes launching global brand identity updates and maintaining regional compliance in international campaigns.